PRiME Competition 2021
Project 10:
Utopia
AUTHORS: Emily Esserman, Gabriel Geesey, Clara Logan, Jorge Membreno
Utopia believes that business practices should align with the Sustainable Development Goals. The main product showcased in this plan helps combat the COVID-19 crisis by creating a more convenient and tasteful design of a simple face mask. It should promote wide mask usage among consumers that in turn will save human lives and resources. Utopia created this marketing plan to cultivate responsible consumption and encourage a more sustainable approach to personal protective equipment in the medical sector.