Sushma Vasudevan

About

Sushma Vasudevan has 13 years of Strategy Consulting and Marketing Analytics experience in the Information Technology industry.  Her professional background is a unique blend of, expertise in Marketing processes, Business Economics and Data Sciences. She currently heads the Analytics and Data Science practice with PureSpectrum and has also worked with IBM Corporation and GE Capital International Services.

At PureSpectrum, Sushma is responsible for building a data centric culture  for the company, incorporating machine learning technologies and data driven decision making into their products. At IBM Market Development and Insights organization, Sushma was responsible for implementing strategic initiatives around Customer Experience Analytics - building Statistical models and translating into actionable insights, providing data driven recommendations to the Leadership. Highlights of her career include working as a Market Development Advisor to the integration teams for three major acquisitions and co-leading a pilot project integrating IBM AI system, Watson, for content and search optimization.

She is also a soft skills trainer, training marketers around the world in Storyboarding and Presentation skills, moderated Executive decision making workshops based on Design Thinking concepts, and conducted interviews with C-level audience for market and impact studies. Her interests include Artificial Intelligence and Machine Learning, Quantitative Analysis and Buyer behavior.  

Education

MS in Quantitative Economics from California Lutheran University

MBA in Finance and Strategy from University of Wales, UK

BS in Mechanical Engineering from Bangalore University, India

Expertise

• Data Sciences - Machine Learning and Predictive Analytics
• Marketing Analytics - Customer Experience
• Strategy Consulting - Competitive Strategies 
• Financial Forensics
• Product Management
• Programming/ Data Visualization